How to Make Your Startup Media-Ready

Getting media coverage isn't just about sending out a press release.

Before a journalist writes about your startup, they may look at your website, scroll through your social media, check your founder profile, search for photos, and try to understand what makes your story worth telling.

In this Lunch & Learn, we’ll unpack how to make it easier for journalists to quickly understand who you are, what you do, and why your story matters.

What we'll cover

🌐 Your Website
What should a journalist find when they Google your startup?
📱 Your Social Media
Does your online presence build credibility — or raise questions?
📸 Your Photos & Visuals
Why professional founder, team, product and company images matter when opportunities come knocking.
💡 Your Story
How to identify the stories and angles that could make your startup interesting to the media.
👤 Your Founder Profile
How to position yourself as more than just “the founder” and become a potential expert or media source.
📰 Your Media Kit
What information, photos, profiles and company facts should you have ready?

This session is perfect for startup founders, entrepreneurs, early-stage teams, and business owners who want to strengthen their visibility, build credibility, or start getting their business ready for media opportunities.

Presented by Ramyaahshiiny Rajentheran, Publicist & CEO of ET Boost Media House, Professional Member at the GRAMMYs and PhD Student in Professional Communication, with 10+ years of experience in media, publicity, branding and communications.