Finding a gap: How to disrupt a product category that already seems full

Stakt, Jones, and Talea each launched into a category that already had a leader. Rachel Wong, Co-Founder of Monday Girl, asks the founders what they saw that others didn't, how they got customers and retailers on board, and what they'd do differently.

These brands each found a customer the market was overlooking and built specifically for them. When you know your customer that well, the product is just the start. You begin to understand their whole life, and that unlocks partnerships, extensions, and marketing angles that brands built for everyone will never find.

This panel gets into how each founder identified their underserved customer, reached them before they had budget or distribution, and built something bigger brands couldn't easily copy.