NRF 2027: Retail's Big Show

NRF 2027: Retail's Big Show is an annual industry conference organised by the National Retail Federation^{1, 6}. The event takes place over three days and features educational sessions, product demonstrations, and networking programmes^{1, 6}.

Attendees explore retail technology and industry trends through an expo floor, an AI stage, and various pavilions dedicated to topics such as supply chain and reverse logistics^{1, 6}. The programme includes specific tracks like the AiR Summit and retail store tours^{1, 6}.

Who is in the room

The event attracts more than 41,000 retail industry professionals⁶. It serves as a gathering for retail executives and the vendors that provide services and technology to the retail sector^{1, 6}.

How to get in

Registration is available through the official NRF website^{1, 6}. Pass types include options for retail teams and a retail expo pass^{1, 6}. Specific pricing is not listed in the provided documentation^{1, 6}.

Last time

The 2026 edition featured expert insights and industry connections, which are available to view via an online recap^{1, 6}. The conference is a recurring annual event held in New York City^{1, 6}.

Why it matters

This event is the largest gathering for the retail industry, providing a platform to discover the technology and trends that influence the sector^{1, 6}. It is intended for professionals seeking to balance customer demands with operational requirements^{1, 6}.

Practical

The event is held at the Jacob K. Javits Convention Center in New York City^{1, 6}. Attendees can access information regarding hotel and travel arrangements through the official event website^{1, 6}.

Sources

• NRF 2027: Retail's Big Show (nrfbigshow.nrf.com)
• Retail's Big Show Overview | NRF 2027 (nrfbigshow.nrf.com)