PMAI: Sell Me This AI - A No BS Sales Workshop

Learn How to Sell

Sales goes without saying is one of, if not the most critical problem that most AI startup faces (and VCs care an awful lot). This hands-on workshop will give early-stage founders a practical playbook for founder-led sales, before hiring an expensive sales team or committing significant budget to customer acquisition. We’ll cover how to identify and reach your first customers when nobody knows your name, run effective outreach and customer conversations, turn early wins into a repeatable sales motion, and build the foundation for your first 100, and eventually 1,000 customers. The goal is simple: learn to sell your product yourself, validate what works, and only scale the sales function when the business is ready.

Agenda
6:00 p.m.: Doors open
6:30 p.m.: Workshop begins
7:15 p.m.: Q&A
7:30 p.m.: Networking

Who should attend?
This workshop is built for early-stage founders who need customers before they need a sales team. Whether you’re preparing to launch, looking for your first 10–100 customers, or still figuring out a repeatable sales motion, you’ll learn how to take ownership of sales and get closer to what customers actually want. It’s especially useful for founders who want to validate demand, sharpen their pitch, build an early pipeline, and generate revenue without prematurely committing to expensive sales hires, agencies, or large acquisition budgets.

- Bring a computer. You're writing three things tonight.
- Most founders can get meetings. The deals die after meeting one.
- You'll leave with your buyer in one sentence, a cold email written to a real person, and five questions for your next call.

About Farzad, the speaker

Farzad Khosravi is a three-time founder, fractional COO, owner of the snack brand Hot Date Kitchen, and an ICF-trained executive coach who has built a dozen growth and sales teams. He has coached over 100 sales ICs and Managers at Fortune 500 companies like Salesforce, HP, PayPal, ServiceNow, and Blackstone. He has helped build and scale teams across product, engineering, go-to-market, and customer success, with operating roles spanning venture-backed startups, enterprise software, and consumer brands.

He has served as a fractional COO and CPO for multiple high-growth startups. Most recently, he served as a Fractional COO/CPO for Humoniq (YC S25, $8.5M raised) and Chief Rebel ($2M raised). At a dozen other companies, his leadership has helped secure $10 million in funding and generate millions in revenue. Earlier in his career, he built the Customer Success department at Nylas from scratch, scaling it into a full customer-facing organization through the company’s $140 million Series C.

About Pioneering Minds AI:
At pioneeringminds.ai, we grow AI native pioneers who build, deploy, and govern AI responsibly and put humans at the front seat. We help YOU - our AI pioneers - to truly understand AI and create real value out of AI.

Our mission is straightforward:

• Accelerate Innovation: Equip participants with cutting-edge AI tools to deliver rapid prototypes.

• Foster Collaboration: Unite diverse teams—students, engineers, and civic leaders—to tackle urban challenges head-on.

• Create Lasting Impact: Offer continued mentorship and post-event partnerships so promising concepts can scale beyond the weekend.