Q4 Full Funnel Performance Creative: Discovery to Post-Click

Q4 Full Funnel Performance Creative: Discovery to Post-Click

BFCM isn't won at checkout - it's won weeks earlier, in the creative that gets built, tested, and refined while everyone else is still telling themselves October is plenty of time.

This DTC Builders session is the pre-game. A room for Shopify founders and marketers to get honest about what full-funnel performance creative actually looks like heading into peak season — from the discovery ad that earns the scroll-stop, all the way through to the post-click landing page and offer that actually closes the sale.

We're joined by Ed Weston, Co-Founder of Prospa, the performance marketing agency behind £50M+ in profit for 8-figure Shopify brands, to break down exactly how his team briefs, tests, and scales creative across the full funnel heading into BFCM.

🎯 Why you should be in this room.

• Get ahead of BFCM creative before the scramble. Now gives you enough runway to fix the funnel before late-Q4 panic mode.

• Hear it from an agency running 8-figure Shopify accounts. Prospa manages £5M+ in monthly ad spend and has generated £50M+ in profit across 80+ ecommerce clients.

• Pressure-test your own funnel. Discovery, consideration, landing pages, and the post-click gaps that quietly kill contribution margin once volume spikes.

• See what's actually converting right now. Real creative angles, formats, and offer framing Prospa is running for 8-figure brands going into peak season.

• Leave with a sharper creative brief. Not theory — a practical checklist for what to build and test before BFCM hits.

💬 What's on the table.

• Discovery creative that earns the scroll-stop - What's actually working in Meta/TikTok prospecting creative for 8-figure Shopify brands right now.

• The post-click gap - Why winning the ad and losing the landing page is the most common, and most expensive, BFCM mistake.

• Briefing creative that converts, not just creative that's pretty - How Prospa structures full-funnel creative briefs across its client portfolio.

• Offer and landing page framing for peak season - Bundles, urgency, and page structure built to hold up under Q4 traffic spikes.

• What not to overbuild - The difference between a sharp full-funnel system and over-engineering your creative pipeline.

• The BFCM creative runway - How to use the next few weeks to test and sharpen instead of scrambling in late October.

🎤 Featured speaker.

Ed Weston — Co-Founder, Prospa Ed is Co-Founder of Prospa, a performance marketing agency working with 8-figure Shopify brands across paid social, paid search, and retention — positioning itself as an operator, not a traditional agency ("creativity that converts, strategy that scales, profit that lasts"). Under Ed and the team, Prospa has generated £50M+ in profit across 80+ ecommerce clients, including Hiut Denim, Dr Sebagh, and Swole Panda, on £5M+ in monthly ad spend.

🤝 Who's hosting it.

Thomas Gleeson — Co-Founder, StoreHero / Organizer, DTC Builders Thomas is the organizer of DTC Builders, a curated community of Shopify and DTC operators built around tactical, no-fluff conversations rather than mass networking. He's also Co-Founder of StoreHero, a profit intelligence platform for ecommerce brands.

🙋 Who's getting in.

• Shopify and DTC founders preparing their brand's BFCM plan

• Marketing leads, growth marketers, and creative strategists across the DTC Builders community

• Operators who want tactical, not theoretical, prep for Q4

⭐ About DTC Builders

DTC Builders is a curated community for serious operators in the Shopify and DTC ecosystem — built around tactical conversations and meaningful connections rather than mass networking events, and organized by Thomas Gleeson, Co-Founder of StoreHero.

📢 Important notice for attendees

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