The Best-Performing Ads Were Built for the Wrong Customer | Pearmill during Ad Week
About This Event
A private dinner for ten marketing leaders during Advertising Week.
As one of our B2B clients grew, we noticed the top-performing ads weren't bringing in the most engaged customers. So we built an AI audit of their 16 best ads: one AI described who each ad was really built for, a second scored those descriptions against the new ICP, and a third joined the rankings to performance data.
73% of trial starts came from ads aimed at the audience the company had ruled out. Fit and cost per trial turned out to have no relationship at all.
Over dinner we'll get into what that means for the rest of us: who your ads are actually speaking to, why the acquisition numbers don't surface it, and what you'd do differently if you knew.
Hosted by Nima Gardideh of Pearmill.
Tuesday, October 6, 7pm. Hudson Clearwater, 447 Hudson St.
Ten seats, approval required.
Hosted by
We email you a private link showing how many people find this event through Mimetic. Tick the box if you are open to sponsors for events like this one and we will get in touch when there is interest. Anything from there is yours to decide.
Location
📍 Hudson Clearwater, 447 Hudson St, New York, NY 10014, USA
Want the other 33 NYC AI events this week? One email, Monday morning.
Unsubscribe anytime.
Tell us who you are and what you sell. A person at Mimetic reads it and gets back to you by email. Nothing is charged here and we do not sell attendee data.
Get a free growth analysis for your company
See how your website, messaging, and go-to-market strategy stack up, in minutes.
Get My Free AnalysisMore NYC events like this
Product Leader Collective presents: The Software Factory Debate
OpenAI Student Collective x Tech@NYU: Build & Research with Agents Workshop
Last Call of Summer, with Lorikeet . . .
Ophelia Demo Night: The Future of Agentic Commerce 🗽
