The Listening Room: Agency Edition

The Listening Room: Agency Edition

We're mixing up The Listening Room. Our dinners usually bring together brand-side marketing and insights leaders, but on Wednesday, October 28th at 6:30pm, the table at Forgione in Tribeca belongs to the agencies.

We have one question for the evening: how are you thinking about AI? Tell us where it's earning its place in your work, where it's falling short, and what you're looking for next. We'll bring dinner and cocktails, and we'll do the listening.

Forgione

Forgione sits at 30 Hudson Street in Tribeca. It belongs to chef Marc Forgione, who opened his first restaurant around the corner on Reade Street, earned Michelin stars there, and won The Next Iron Chef along the way. After more than fifteen years, he did the thing every agency has had to talk a client through: he moved, changed up the name, and relaunched.

The menu came with him. He has said Reade Street was the 28-year-old him and 30 Hudson is the 40-year-old him. It's a rebrand done properly: he knew what people loved, kept it, and changed the rest.

We can relate, and we suspect you can too. Agencies are asked to do this every day: understand what an audience actually cares about, and do it faster than the timeline allows. At Listen, we believe the best work starts with hearing it from people directly, and that rigor shouldn't have to wait for the pitch to be over.

Hosted by Listen Labs

Listen Labs is an AI-first customer research platform. Its AI interviewer talks to people the way a great interviewer would, with access to over 50 million pre-qualified participants across demographics and geographies, so teams can quickly learn what people think about anything from ads and messaging to new product concepts and usability tests.

Listen turns these conversations into reports, highlight reels, and presentation decks, while building a searchable repository of customer interviews over time. Trusted by Google, Microsoft, Nestlé, SKIMS, and hundreds of leading enterprises worldwide.