UGLY TALK: HOW BREAKOUT ECOMMERCE BRANDS SELL OUT DURING BFCM

UGLY TALK: HOW BREAKOUT ECOMMERCE BRANDS SELL OUT DURING BFCM

📅 September 15, 2026
🕐 6:00 PM ET
📍 Adelphi University - Manhattan Center

About This Event

One of our most curated Ugly Talks for DTC brand founders this year.

Spend an evening with other growth-stage consumer brand founders in New York, the people fighting the same holiday battle you are. Compare notes, swap what's actually working, and find the collaborations that make next quarter easier. Food and drinks are on us.

And this one comes with a guest worth showing up for. Jay Wright is joining to break down what's still working for holiday shopping this season: the tactics, the traps, and the plays that actually move revenue during BFCM.

🎤 Featuring Jay Wright - Founder, Ecommerce Equation

Jay Wright

Jay is an ecommerce growth expert and mentor to a community of over 4,000 ecommerce founders. He helps established brand owners find a clear path to scale, without relying on a third party.

As seen on

"He's got about half a billion dollars in annual ad spend across his brands. So they're not small brands." — Nik Sharma, Limited Supply

"I was blown away by the knowledge. Your credentials are as good, if not better, than anybody." — Chew on This Podcast

"One of the most insightful things anyone's ever said on this podcast. Truly." — Turning Pro Podcast

🎯 Why you should be in this room

  • Learn the strategies breakout brands are using before the holiday rush hits.

  • Spot the potholes founders miss, whether you're early-stage or seasoned.

  • Get direct answers on your own brand, especially where conversion is stuck.

💬 What's on the table

  • What winning brands fix before BFCM, from offer structure to the customer path.

  • Why decent holiday plans still miss, and where revenue usually leaks.

  • How to think about bundles, urgency, and timing when traffic gets expensive.

🙋 Who's getting in.

  • Only ecommerce brand founders.

If you are building a brand, you are welcome, from concept to growth stage.

🤝 Who's backing this.

Ecommerce Equation

Ecommerce Equation

Adelphi University

Adelphi University

Adelphi is one of the top universities in New York and provides students with a uniquely personalized approach to learning. We’re dedicated to transforming students’ lives through world-class academics, a focus on student success, and a warm and inclusive community.

New Edition

New Edition

Fractional Head of Content for eComm brands & thought-leaders

⭐ About Ugly Talk

Started in 2019, Ugly Talk has been transforming business setbacks into breakthrough "aha!" moments by hosting unfiltered, no-nonsense events where battle-tested entrepreneurs share their raw lessons and insights.

With a growing presence in cities like New York, Chicago, San Francisco, and Miami, we've built a vibrant community of thousands of founders and industry leaders making a profound impact on the entrepreneurial landscape.

Official Website: UglyTalk.com

Ugly Talk

📢 Important Notice for Ugly Talk Attendees

Admission & Confirmation

Attendance is by approval only. Approved guests will receive a confirmation email along with a calendar invite. Invitations are non-transferable. Additional event details will be shared as the event approaches.

Code of Conduct

By attending, you agree to:

  • Maintain respect and professionalism, adhering to all venue rules, policies, and applicable laws.

  • Refrain from harassment, discrimination, unwelcome sexual advances (verbal or physical), intimidation, or inappropriate photography/recording.

  • Report any violations to the event hosts immediately.

Violations may result in immediate removal from the event and exclusion from future invitations.

Liability & Risk

Participation is voluntary and at your own risk. The event organizers, hosts, sponsors, and venue are not liable for personal injury, lost or stolen belongings, or any other damages incurred during the event.

Media Consent

By attending, you grant the event organizers and affiliated entities the right to capture, use, and distribute photos, videos, and audio recordings of you for promotional, marketing, and other lawful purposes, including digital and print media, advertising, and social media. You waive any right to inspect or approve the final materials and release all claims related to their use.

Communications

By registering, you agree to receive marketing and promotional communications from Ugly Talk and its co-hosts, partners, and sponsors. You may unsubscribe at any time.

Agreement

If you do not agree to this Code of Conduct, please refrain from attending the event.

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Location

📍 Adelphi University - Manhattan Center, 529 5th Ave, New York, NY 10173, USA

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