UGLY TALK: HOW BREAKOUT ECOMMERCE BRANDS SELL OUT DURING BFCM

Black Friday and Cyber Monday get harder every year because every brand is fighting for the same customer at the same time.

By the time November hits, inboxes are flooded. Ads are more expensive. Discount codes start looking the same. A founder can spend months getting ready and still watch the needle barely move when the sale goes live.

That is the part nobody likes to admit. The holiday season does not reward brands that work the hardest. It rewards the brands that position early for the win, fix the issue before it shows up, and know exactly where revenue is likely to leak.

For this Ugly Talk, we are collaborating with Jay Wright, one of the world’s top ecommerce mentors and coaches for ecommerce founders, to deliver a workshop built for this exact pressure point.

The entire workshop is about tactics, practical tips, and moves you can start applying the same day. Bring the messy questions. The offer that is not converting. The funnel that feels stuck. The BFCM plan you are not sure about yet.

Similar workshops can cost founders thousands of dollars. We are making this one free for ecommerce brand founders in the Ugly Talk room.

🎯 Why you should be in this room.

• Learn the strategies and tactics breakout ecommerce brands are using before the holiday rush hits.

• Understand the potholes founders overlook, whether they are early-stage or already seasoned.

• Learn the latest trends and methods that can increase conversion.

• Get direct answers about your own brand, especially where conversion is getting stuck.

• Leave with a proven holiday sales plan you can actually implement.

💬 What's on the table.

• What winning brands fix before BFCM, from offer structure to the customer path.

• Why decent holiday plans still miss, and where revenue usually leaks.

• How founders should think about bundles, urgency, timing, funnels, and buyer behavior.

• What conversion mistakes show up every holiday season, especially when traffic gets expensive.

• What smaller brands should stop copying from bigger brands, and what to do instead.

🎤 Featured speakers.

Jay Wright - Founder, Ecommerce Equation

Jay Wright is an ecommerce growth expert and mentor to a community of over 4000 ecommerce business founders. Jay’s mission in life is to give established ecommerce business owners a clear and compelling path to scale, and to provide the tools, knowledge and resources to make that path a reality;without being reliant on a third party.

🙋 Who's getting in.

• Only ecommerce brand founders.

If you are building a brand, you are welcome, from concept to growth stage.

🤝 Who's backing this.

New Edition

Fractional Head of Content for eComm brands & thought-leaders

Adelphi University

Adelphi is one of the top universities in New York and provides students with a uniquely personalized approach to learning. We’re dedicated to transforming students’ lives through world-class academics, a focus on student success, and a warm and inclusive community.

⭐ About Ugly Talk

Started in 2019, Ugly Talk has been transforming business setbacks into breakthrough "aha!" moments by hosting unfiltered, no-nonsense events where battle-tested entrepreneurs share their raw lessons and insights.

With a growing presence in cities like New York, Chicago, San Francisco, and Miami, we've built a vibrant community of thousands of founders and industry leaders making a profound impact on the entrepreneurial landscape.

Official Website: UglyTalk.com

📢 Important Notice for Ugly Talk Attendees

Admission & Confirmation

Attendance is by approval only. Approved guests will receive a confirmation email along with a calendar invite. Invitations are non-transferable. Additional event details will be shared as the event approaches.

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By attending, you agree to:

• Maintain respect and professionalism, adhering to all venue rules, policies, and applicable laws.

• Refrain from harassment, discrimination, unwelcome sexual advances (verbal or physical), intimidation, or inappropriate photography/recording.

• Report any violations to the event hosts immediately.

Violations may result in immediate removal from the event and exclusion from future invitations.

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Participation is voluntary and at your own risk. The event organizers, hosts, sponsors, and venue are not liable for personal injury, lost or stolen belongings, or any other damages incurred during the event.

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If you do not agree to this Code of Conduct, please refrain from attending the event.

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