Selling to Agents

Your next user may arrive through a coding agent, not your homepage.

Can that agent understand what your product does, try it, and get to a useful result? And where should a person approve access, accept terms, or authorize spend?

Join Cloudflare, Stripe, and Runtype at Cloudflare's San Francisco office for an evening on selling software to agents. Cloudflare will share why it built two ways in for agents: paid accounts through Stripe Projects, and temporary accounts that let an agent deploy before anyone signs up. Stripe will show how Stripe Projects lets developers and their agents provision services and manage billing from the command line. Runtype will talk about building a front door written for agents, and what it has learned helping teams become agent-native.

Expect short talks, live demos, a candid panel, and time to meet other builders. This is a session for people making product and go-to-market decisions, not a coding workshop.

Speakers

• Meagan Gamache, Agents & Developers, Cloudflare

• Rami Banna, Product Lead, Stripe

• Nathan Booker, Runtype

You'll leave with

• A way to check how well agents can discover, evaluate, and start using your product

• Sharper questions about credentials, account ownership, pricing, and approvals

• One small experiment you can run next week

Who should come

Founders, CTOs, product and engineering leaders, and developer experience or go-to-market teams selling to technical customers. Bring one step in your onboarding that still assumes a person is clicking through a browser.

Program

• 5:30 PM Arrivals and introductions

• 5:40 PM Why selling to agents is different

• 5:45 PM Cloudflare: access before the signup form

• 5:55 PM Stripe Projects: provisioning and billing for agents

• 6:05 PM Runtype: building products agents can adopt

• 6:15 PM Panel: what changes when agents evaluate software

• 6:35 PM Audience Q&A

• 6:45 PM Networking

• 7:00 PM Close

Hosted by Cloudflare, Stripe, and Runtype. Space is limited to 50 guests.