#SFTechWeek | The Evolution Of GTM In 2027

The Future of GTM in 2027

Brought to you by Startup Grind, Sushidata, and HeyReach

What will go-to-market actually look like in 2027?

AI is already changing how teams research accounts, find buyers, run outbound, qualify leads, and close deals. But we are still early, and there is a lot of noise around what is actually working.

For this event, we are bringing together people who are building, investing in, and running some of the teams shaping what comes next.

Join the CEO of HeyReach, the CEO of Sushidata, Allison Baum Gates of SemperVirens, Eric Martin of Vanta, Kevin Murphy of OpenAI, and other GTM leaders for a candid conversation about where sales, marketing, and revenue teams are heading.

We will talk about AI agents, signal-based selling, enrichment, outbound, enterprise adoption, distribution, and how the role of the human seller changes as more of the GTM workflow becomes automated.

Speakers

Allison Baum Gates, General Partner at SemperVirens

Allison is a General Partner at SemperVirens, where she invests in AI-native companies across healthcare, work, and fintech.

GTM is a major part of how SemperVirens works with its portfolio. The firm has built a network of more than 200 executive advisors and facilitated more than 5,500 customer introductions, helping influence over $200M in portfolio ARR.

Before becoming an investor, Allison was an early operator at General Assembly and helped scale the company through its global expansion. Today, she works with companies including Spring Health, Midi Health, Rula, and Multiverse on enterprise sales, partnerships, and distribution.

She is also a Lecturer in Management at Stanford Graduate School of Business and the author of Breaking Into Venture. Her second book, Beyond the Pitch: The Psychology of Raising Venture Funding, is coming in February 2027.

Eric Martin, VP of Sales at Vanta

Eric is VP of Sales at Vanta and has spent his career building and scaling B2B sales organizations.

Before Vanta, he worked at companies including DataFox and Swiftype, giving him experience across several stages of startup growth.

Eric brings the perspective of someone who has actually had to build sales teams, hire and develop reps, compete in crowded markets, and turn an emerging category into a repeatable sales motion.

We are especially interested in his perspective on what parts of selling AI can improve, what should stay human, and how sales organizations will need to evolve over the next few years.

Kevin Murphy, GTM at OpenAI

Kevin works on go-to-market at OpenAI, helping companies understand how to apply frontier AI to real business problems.

He joined OpenAI after working at Snowflake, giving him a perspective that spans both enterprise data infrastructure and the current wave of enterprise AI adoption.

Kevin will bring a view from the front lines of how companies are actually evaluating and deploying AI, what separates experimentation from real adoption, and what businesses need to get right as AI becomes part of everyday workflows.

What we will talk about

Expect a practical conversation around questions like:

• Where is AI genuinely making GTM teams better, and where is it just creating more noise?

• Which parts of today's GTM stack may no longer exist in a few years?

• What should companies start building today if they want to be ahead in 2027?

The goal is not to make another panel full of AI predictions!

We want to bring together people with very different perspectives across AI, enterprise SaaS, venture capital, sales, outbound infrastructure, and GTM technology and have a real conversation about what is changing.

At the center of it is one big question:

If everyone has access to powerful AI, what actually becomes your GTM advantage?

Additional speakers from the GTM ecosystem will be announced soon.

Come meet the founders, operators, investors, and builders working on the next generation of GTM, compare notes with other revenue leaders, and leave with a better sense of what is coming next.

Ideal for: Founders, GTM leaders, sales and marketing executives, revenue operators, investors, and anyone building the future of B2B growth.

With ❤‍🔥,
The Sushidata Team