Tech Week Ready: Portraits & Positioning for Women Founders

Atelier by Featured Founders is built around one simple idea: women founders should not have to walk into the most important rooms alone.

Hosted at Homebrew Club in San Francisco, Tech Week Ready brings women founders together before the week begins.

SF Tech Week moves fast. In just a few days, founders may meet future investors, partners, customers, collaborators, and friends. The opportunity is real, but it is much easier to make the most of it when your presence and message feel current, clear, and unmistakably yours.

Tech Week Ready is a small, hands-on Atelier where women founders can prepare together, meet one another before the week begins, and build the connections that make a crowded week feel more grounded. The goal is for you to arrive with clearer language, current imagery, and familiar faces, so you do not have to walk into Tech Week alone.

✨ The Experience

For women founders and entrepreneurs who want current portraits, clearer messaging, and meaningful connections before SF Tech Week.

Come as you are, do focused work with experienced contributors, and leave with practical assets, clearer language, and new founder connections you can carry into SF Tech Week and beyond.

• Meet women founders before Tech Week

• Receive a guided founder portrait

• Clarify your message and connection goals

• Leave with practical tools for Tech Week

📸 Founder Portraits

Approved guests will have the opportunity to receive one complimentary professionally edited founder portrait, with the option to purchase additional images. Your portrait can be used across LinkedIn and other professional profiles, giving you current, polished imagery before Tech Week.

Portrait sessions are limited and available on a first-come, first-served basis. Event approval does not guarantee a portrait session.

🧠 Workshops

Practical sessions to help you plan your Tech Week, sharpen your message, and build on the connections you make.

📝 Going Deep, Not Broad: A Tech Week Plan You Can Actually Keep

Make Tech Week worthwhile without feeling you have to be everywhere. Define three meaningful outcomes, work through your plans with a partner, and choose what to say no to. Leave with a one-page plan, clearer asks, and a boundary you’ve practiced aloud, making room for deeper connections.

• Choose three meaningful outcomes

• Build your one-page Tech Week plan

• Practice setting a clear boundary

→ By Dani Bicknell
Founder, Dab Collab · Author

🎯 Know Who You’re Looking For: Refine Your ICP Before Tech Week

Know where to focus your energy during Tech Week by identifying the customers most likely to buy and succeed with your product. Learn a practical Ideal Customer Profile framework, then use engagement signals and simple account scoring to prioritize the right companies.

• Define your ideal customer

• Use engagement signals

• Prioritize best-fit accounts

→ By Sherry Prescott-Willis
Fractional VP of Demand & Growth, PW Growth

💬 From Builder to Founder: Explain What You’re Building

Walk into Tech Week ready to explain your business clearly. Focus on putting what you’re building, who it helps, and why it matters into a concise introduction that opens a conversation. Shape a simple sentence you can use when meeting someone new.

• Clarify what you’re building

• Explain who it helps and why

• Shape your one-sentence intro

→ By Angelina Yang
TwoSetAI Podcast Host · AI Visibility

🤝 Connect With Purpose and Let Opportunities Follow

Make your Tech Week conversations the start of purposeful relationships. Use a scorecard to identify three people to connect with, clarify what you need and can offer, and draft an introduction, outreach message, and follow-up note you can use during Tech Week and beyond.

• Identify three priority connections

• Draft your outreach and follow-up

• Create a relationship-building plan

→ By Susana Craig
COO, Pandia Health

📒 Keep Tech Week Connections Moving: A Simple Follow-Up System

Keep track of the people you meet during Tech Week so promising connections don’t get lost. Explore using a simple CRM to capture conversation notes, organize contacts, and track next steps. The focus is a manageable system you can keep using after the week ends.

• Organize your new contacts

• Capture key conversation notes

• Track next steps and reminders

→ By Wendy Louise Wilder
Founder, SingleFig

✨ Sponsors

StylexRight

Show up feeling confident, polished, and like yourself. StylexRight helps you take the guesswork out of getting dressed with personalized styling guidance and fresh outfit ideas from clothes you already own.

Attendees receive 30 days of complimentary access to plan portrait-ready looks and head into Tech Week feeling prepared.

Explore StylexRight →

🤝 Community Partners

WOMEN x AI

A global community helping women learn, build, and lead in artificial intelligence. Through AI education, events, and opportunities to share their expertise, members grow their skills, visibility, and professional connections.

Connect with WOMEN x AI →

Sisters Female Founders

A community connecting women building early-stage companies with peers, advisors, and investors. Through workshops, founder gatherings, and practical support, Sisters helps women grow their networks, share knowledge, and build their businesses.

Connect with Sisters →

EchoHer

A nonprofit community supporting women and non-binary founders through education, mentorship, and access to capital. Through practical workshops, founder gatherings, and non-dilutive grants, EchoHer helps founders build meaningful connections and keep growing their businesses.

Connect with EchoHer →

Circe

A Bay Area community connecting women founders, investors, and operators through curated gatherings and intentional follow-through, so relationships turn into action.

Connect with Circe →

MomFounder Collective

A Bay Area community for moms building and scaling companies. Through meetups, honest conversations, and collaboration, members support one another in growing a business while raising a family.

Connect with MomFounder Collective →

Superconnected

A community connecting founders, investors, and operators through curated events and meaningful conversations. From founder dinners to Funded Female Founders gatherings, Superconnected helps members build relationships, discover opportunities, and grow their networks.

Connect with Superconnected →

🏛 At Homebrew Club

This Atelier will take place at Homebrew Club, a member-run community and coworking space in San Francisco for founders, builders, and tinkerers exploring AI, emerging technology, and ambitious new ideas.

→ Learn more about Homebrew Club

🎨 About Atelier by Featured Founders

Atelier by Featured Founders is an interactive experience where women founders learn together, gain direct access to experts, and leave with something they can use. Each Atelier is built around practical workshops, relevant expertise, purposeful connection, and tangible outcomes.

→ Explore Atelier by Featured Founders

💡 About Featured Founders

Featured Founders, founded by Natasha Renée, is a platform dedicated to spotlighting mission-driven women shaping the future through entrepreneurship. Through photography, storytelling, and community experiences, we help founders strengthen their visibility, share what they are building, and create meaningful opportunities for connection.

→ Learn more about Featured Founders

📷 Bring a Portrait Activation to Your Event

Featured Founders creates polished, guided portrait activations for conferences, summits, retreats, and founder communities. The experience gives guests professional imagery they can use while adding a meaningful, highly shareable benefit to the event.

→ Explore Featured Founders Portrait Activations