BFCM War Room: A Hands-On Workshop for Shopify Operators(Brands Only)

BFCM War Room: A Hands-On Workshop for Shopify Operators
(Brands Only)

Most BFCM events put three people on stage and forty in chairs. This one doesn’t.

The BFCM War Room is a working session for Shopify founders and marketers. You’ll sit at small tables run by experienced operators, swap what worked (and what blew up) last year, pressure-test each other’s plans, and leave with a BFCM plan someone outside your team has actually poked holes in.

🎯 What’s on the table: the 5 Q4 Profit Playbook analyses

1. Customer value. Were last year’s BFCM customers worth acquiring, or were they one-time discount hunters? Every table shares one BFCM win and one scar, then compares what their BFCM cohort was worth against everyone else they acquired.

2. Products to push. Which SKUs acquire customers who come back and stay profitable? Bring your hero products. The table works out which ones deserve your acquisition spend this year.

3. Offer & timing. Discount or hold price? The room votes, then we do the contribution margin maths live: what a 30% offer does to profit per order, in dollars. You’ll leave with your break-even discount, plus alternatives like gift with purchase, bundles and threshold offers.

4. Winning creative. What actually drove purchases last year, not just clicks? Tables swap the hooks and formats that worked, and volunteers put their BFCM creative plan in the hot seat.

5. After the ads go off. Most brands switch off after Cyber Monday. We’ll plan Q5: how to turn BFCM buyers into profit in January while competitors go quiet.

🤖 Bring your laptop. For each analysis we’ll share the ChatGPT and Claude prompts to run it on your own Shopify data, so you can keep going after the night.

Video of last month!

🔒 Chatham House rules. Real numbers, real mistakes, nothing leaves the room. No pitching.

🙋 Who’s getting in
Shopify and DTC founders, marketing leads and growth operators actively planning BFCM. Every registration is reviewed to keep the room high-signal.

🤝 Hosted by Thomas Gleeson, Co-Founder of StoreHero and Organizer of DTC Builders, with table captains from across the community.