UGLY TALK: BUILDING FANDOMS IN 2027

A customer buys once. A fan brings people with them.

Getting there takes months of showing up. Listening. Keeping promises. Giving people a reason to care when you are no longer in their feed.

This Ugly Talk gets into the work behind real fandom. The creator calls that went nowhere. The community plays that looked dead for months. The moment loyal customers pushed back and the brand had to answer.

No follower-count victory laps. Just the decisions, mistakes, and proof behind communities that stick.

🎯 Why you should be in this room.

• Hear how consumer brands turn one-time buyers into people who recruit other buyers.

• Learn which signals reveal loyalty before revenue catches up.

• See how brands build with creators from the first idea through launch.

• Learn what to keep doing when the community looks quiet.

• Hear how leaders respond when their biggest supporters become their loudest critics.

💬 What's on the table.

• Building superfans at scale: What makes customers care enough to bring other people in.

• Creators and co-creation: How brands share the build instead of buying a post at the end.

• Measuring fandom: The numbers that matter after likes and reach stop telling the truth.

• The slow build: What to do when months of work look like nothing is happening.

• When fandom turns: What community pushback reveals about the trust you built.

• Managing a crisis: How to respond fast, own the miss, and keep trust intact.

🙋 Who's getting in.

• CPG and consumer-brand founders building a customer base that sticks.

• Brand and community leaders responsible for loyalty and retention.

• Creators building their own audience or working with consumer brands.

• Marketers who care about advocacy, repeat purchases, and long-term growth.

⭐ About Ugly Talk

Started in 2019, Ugly Talk has been transforming business setbacks into breakthrough "aha!" moments by hosting unfiltered, no-nonsense events where battle-tested entrepreneurs share their raw lessons and insights.

With a growing presence in cities like New York, Chicago, San Francisco, and Miami, we've built a vibrant community of thousands of founders and industry leaders making a profound impact on the entrepreneurial landscape.

Official Website: UglyTalk.com

📢 Important Notice for Ugly Talk Attendees

Admission & Confirmation

Attendance is by approval only. Approved guests will receive a confirmation email along with a calendar invite. Invitations are non-transferable. Additional event details will be shared as the event approaches.

Code of Conduct

By attending, you agree to:

• Maintain respect and professionalism, adhering to all venue rules, policies, and applicable laws.

• Refrain from harassment, discrimination, unwelcome sexual advances (verbal or physical), intimidation, or inappropriate photography/recording.

• Report any violations to the event hosts immediately.

Violations may result in immediate removal from the event and exclusion from future invitations.

Liability & Risk

Participation is voluntary and at your own risk. The event organizers, hosts, sponsors, and venue are not liable for personal injury, lost or stolen belongings, or any other damages incurred during the event.

Media Consent

By attending, you grant the event organizers and affiliated entities the right to capture, use, and distribute photos, videos, and audio recordings of you for promotional, marketing, and other lawful purposes, including digital and print media, advertising, and social media. You waive any right to inspect or approve the final materials and release all claims related to their use.

Communications

By registering, you agree to receive marketing and promotional communications from Ugly Talk and its co-hosts, partners, and sponsors. You may unsubscribe at any time.

Agreement

If you do not agree to this Code of Conduct, please refrain from attending the event.

🚀 Join us to stay updated on upcoming Ugly Talk events!

• 📨 Join the newsletter

• 📸 Follow us on IG

• 🌐 Official website